Transformation Through Intentional Action

You Are A Project Worth Reclaiming

 

I'm Latoya De'Shaun — transformational coach, speaker, and woman of God. I'm dedicated to helping Black women like you break free from unhealthy patterns that lead to self-abandonment and emotional burnout, so you can reclaim your power and walk boldly in your God-given purpose — without guilt, apology, or performance.

The Patent Leather Project exists for the Black woman who’s tired of holding it all together and getting nothing in return. You’ve done everything “right.” You’ve been the reliable one, the responsible one, the strong one. But beneath it all, you’re tired — tired of performing, pretending, and calling self-sacrifice “love.”

Let’s be honest: this ain’t working anymore. You’re running on empty — still trying to pour, but there’s nothing left for you.

Led by Latoya De’Shaun, a transformational coach, speaker, and woman of God, The Patent Leather Project helps high-achieving Black women stop abandoning themselves and start walking in truth, obedience, and freedom — without guilt. 

We don’t do surface. This is a sacred interruption. We confront the lies you’ve believed about who you need to be, talk about the pressure of family and societal expectations, the fear of being “too much,” and the way you’ve been calling self-abandonment “loyalty” for way too long.

Here, you won’t be babied—but you will be backed like never before. You’ll get spiritual truth, practical strategy, and real accountability—so you can finally stop surviving and start living as the clear, called, and unapologetic woman you already are.

Because here’s the truth: God didn’t create you to be a doormat. He didn’t give you a calling for you to shrink inside it. And He definitely didn’t bring you this far for you to stay stuck.

Our clients aren’t perfect. They’re ready. Ready to tell the truth, break cycles, stop performing, and start obeying. 

So if you’re done pretending, done being silent, and done putting yourself last — you’re in the right place. Let’s get to work.

Our Favorite Clients

The High-Achieving Women

You’ve done everything “right.” But now you’re tired, burnt out, and done performing. You didn’t just lose energy, you lost yourself. Now? You’re ready to choose you.

Self-Abandoners

 

You’re done disappearing for everyone else. You’re ready to set real boundaries, reclaim your life, and finally be soft, seen, and fully held.

Solopreneurs in Transition

You’re done doubting yourself. You’re ready to trust your vision, own your brilliance, and lead with clarity, confidence, and purpose. No more shrinking. No more holding back.

Work With Me

Interest Call

This private call is your chance to share what’s weighing on you and see if we’re a good fit to work together. If you’re ready for real transformation, this call is for you. (This is not a coaching session.)

90-Minute Power FOCUSED Session

The 90-Minute Clarity Call is designed to help you cut through the noise and gain deep insight into your most pressing challenge. In this focused session, we'll uncover the root causes of what's holding you back and create a personalized, actionable plan to move forward with clarity and confidence.

ReDefineHer Weekly Coaching Program

This private coaching experience is all about helping you find your flow. We’ll dive deep into your mind and spirit, shift those limiting beliefs, and give you real tools to break free from burnout and self-doubt. It’s time to stop holding yourself back and start stepping into the life you’ve always wanted.

Empowering Resources

What’s Your Self-Abandonment Style?

Identify the subtle (or loud) ways you’ve been betraying your own needs, and get a custom path to reclaim your power.

ReDefineHer Community

 

Join a nurturing community of Black millennial women supporting each other.

Immersive Experiences

 

Engaging retreats designed to help you reconnect with yourself and create an amazing life.

Client Success Stories

*Testimonials displayed on this website represent real experiences from actual clients. However, these testimonials do not guarantee that you will achieve the same or similar results.

Ifunanya Nweke, Nonprofit/Education

Latoya was honest, direct, and relatable. Her personal examples helped me see what was holding me back, and it all clicked. Her mentorship continues to remind me that living a fulfilling life simply means living with intention.

Sherrye D. Player-Tucker, Makeup Artist 

I was stuck trying to figure out my next move—until working with Latoya helped me see I was the wall. Her mentorship taught me to trust the process, take a real chance on myself, and let God lead.

Shoshana Muhammad, Technical Editor/Writer

Working with Latoya felt like mental soul coaching. She woke me up from autopilot, helped me rediscover my spirituality, and sparked real motivation in my life. Now, I wake up excited for what’s next.

Stay In The Know

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Connect With Latoya De'Shaun

I'd  would love to stay in touch along the way.

The information provided by Patent Leather Project, Inc. (“we,” “our,” or “us”) on this website, through coaching programs, downloadable resources, emails, blog posts, podcast episodes, social media, workshops, events, or any other content is intended solely for educational and informational purposes. It is not intended as professional advice. While we offer spiritual and strategic guidance, we are not licensed therapists, medical professionals, attorneys, or financial advisors. For specific concerns, always seek professional advice that fits your needs.

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