Transformation Through Intentional Action
You Are A Project Worth Reclaiming
I'm Latoya De'Shaun, transformational coach, solopreneur consultant, thoroughbred, and woman of God. I'm dedicated to helping Black women like you break free from unhealthy patterns that lead to self-abandonment and emotional burnout, so you can fully reclaim your power—in life and in work.
Patent Leather Project is a spiritual and strategy-based coaching company for women who’ve spent their lives being everything to everyone, while quietly carrying the weight of career, family, faith, and their own unmet needs.
Founded by Latoya De’Shaun, we guide high-achieving, heart-centered Black women who are tired of performing, pleasing, and pretending. Women who’ve mastered survival, but are ready to finally feel seen, supported, and free.
We help you unlearn self-abandonment, recover from emotional burnout, and reclaim the parts of you that got silenced along the way.
Our clients are Trailblazers. Soulful. Courageous. Unstoppable.
With a sacred blend of spiritual insight, emotional truth-telling, and no-fluff, life-shifting strategy, our clients are breaking generational patterns, reclaiming their voice, setting boundaries that hold, and choosing themselves without guilt.
Our Favorite Clients
The High-Achieving Women
You’ve done everything “right.” But now you’re tired, burnt out, and done performing. You didn’t just lose energy, you lost yourself. Now? You’re ready to choose you.
Self-Abandoners
You’re done disappearing for everyone else. You’re ready to set real boundaries, reclaim your life, and finally be soft, seen, and fully held.
Solopreneurs in Transition
You’re done doubting yourself. You’re ready to trust your vision, own your brilliance, and lead with clarity, confidence, and purpose. No more shrinking. No more holding back.
Work With Me
Interest Call
This private call is your chance to share what’s weighing on you and see if we’re a good fit to work together. If you’re ready for real transformation, this call is for you. (This is not a coaching session.)
90-Minute Power FOCUSED Session
The 90-Minute Clarity Call is designed to help you cut through the noise and gain deep insight into your most pressing challenge. In this focused session, we'll uncover the root causes of what's holding you back and create a personalized, actionable plan to move forward with clarity and confidence.
ReDefineHer Weekly Coaching Program
This private coaching experience is all about helping you find your flow. We’ll dive deep into your mind and spirit, shift those limiting beliefs, and give you real tools to break free from burnout and self-doubt. It’s time to stop holding yourself back and start stepping into the life you’ve always wanted.
Empowering Resources
What’s Your Self-Abandonment Style?
Identify the subtle (or loud) ways you’ve been betraying your own needs, and get a custom path to reclaim your power.
ReDefineHer Community
Join a nurturing community of Black millennial women supporting each other.
Immersive Experiences
Engaging retreats designed to help you reconnect with yourself and create an amazing life.
Client Success Stories
*Testimonials displayed on this website represent real experiences from actual clients. However, these testimonials do not guarantee that you will achieve the same or similar results.
Ifunanya Nweke, Nonprofit/Education
Latoya was honest, direct, and relatable. Her personal examples helped me see what was holding me back, and it all clicked. Her mentorship continues to remind me that living a fulfilling life simply means living with intention.
Sherrye D. Player-Tucker, Makeup Artist
I was stuck trying to figure out my next move—until working with Latoya helped me see I was the wall. Her mentorship taught me to trust the process, take a real chance on myself, and let God lead.
Shoshana Muhammad, Technical Editor/Writer
Working with Latoya felt like mental soul coaching. She woke me up from autopilot, helped me rediscover my spirituality, and sparked real motivation in my life. Now, I wake up excited for what’s next.
Stay In The Know
Sign up for the ReDefineHer newsletter for inspiration and tools to help you put yourself first and live your best life.
Connect With Latoya De'Shaun
I'd would love to stay in touch along the way.
The information provided by Patent Leather Project, Inc. (“we,” “our,” or “us”) on this website, through coaching programs, downloadable resources, emails, blog posts, podcast episodes, social media, workshops, events, or any other content is intended solely for educational and informational purposes. It is not intended as professional advice. While we offer spiritual and strategic guidance, we are not licensed therapists, medical professionals, attorneys, or financial advisors. For specific concerns, always seek professional advice that fits your needs.
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