Transformation Through Intentional Action
You Are A Project Worth Reclaiming
I'm Latoya De'Shaun, transformational coach, solopreneur consultant, thoroughbred, and woman of God. I'm dedicated to helping Black women like you break free from self-abandonment and emotional burnout, so you can fully reclaim your power—in life and in work.
Founded by Latoya De’Shaun, The Patent Leather Project is a personal and professional development coaching company for women who’ve spent their lives being everything to everyone, while quietly carrying the weight of career, family, faith, and their own unmet needs.
Our approach blends spiritual insight with a no-fluff strategy to help you build a fulfilling life that honors who you truly are, especially for Black women who’ve carried so much for so long.
Our clients are Trailblazers. Soulful. Courageous.
They’re choosing freedom, setting boundaries, speaking the hard truths, and making aligned moves toward lives that feel like freedom.
You don’t have to keep performing. You don’t have to stay stuck. You get to choose you—and watch everything else fall into place.
Our Favorite Clients
The High-Achieving Women
You’ve done everything “right.” Successful, driven, always showing up for everyone else. But somewhere along the way, you lost pieces of yourself. Now? You’re tired. Burnt out. Done performing. And finally, ready to choose you.
Self-Abandoners
You’re done putting everyone else first. You’re ready to set real boundaries and reclaim your life—on your terms. You just want space to be soft, vulnerable, and fully held.
Solopreneurs in Transition
You’re done with self-doubt. Ready to trust your vision, own your brilliance, and lead your business with confidence and purpose. No more holding back.
Work With Me
Interest Call
This private call is your chance to share what’s weighing on you and see if we’re a good fit to work together. If you’re ready for real transformation, this call is for you. (This is not a coaching session.)
90-Minute Power FOCUSED Session
The 90-Minute Clarity Call is designed to help you cut through the noise and gain deep insight into your most pressing challenge. In this focused session, we'll uncover the root causes of what's holding you back and create a personalized, actionable plan to move forward with clarity and confidence.
ReDefineHer Weekly Coaching Program
This private coaching experience is all about helping you find your flow. We’ll dive deep into your mind and spirit, shift those limiting beliefs, and give you real tools to break free from burnout and self-doubt. It’s time to stop holding yourself back and start stepping into the life you’ve always wanted.
Empowering Resources
What’s Blocking Your Breakthrough?
Take the quiz to uncover the hidden obstacles holding you back from the life you desire, and discover your path to breakthrough and freedom.
ReDefineHer Community
Join a nurturing community of Black millennial women supporting each other.
Immersive Experiences
Engaging retreats designed to help you reconnect with yourself and create an amazing life.
Client Success Stories
Ifunanya Nweke, Nonprofit/Education
Latoya was honest, direct, and relatable. Her personal examples helped me see what was holding me back, and it all clicked. Her mentorship continues to remind me that living a fulfilling life simply means living with intention.
Sherrye D. Player-Tucker, Makeup Artist
I was stuck trying to figure out my next move—until working with Latoya helped me see I was the wall. Her mentorship taught me to trust the process, take a real chance on myself, and let God lead.
Shoshana Muhammad, Technical Editor/Writer
Working with Latoya felt like mental soul coaching. She woke me up from autopilot, helped me rediscover my spirituality, and sparked real motivation in my life. Now, I wake up excited for what’s next.
Stay In The Know
Sign up for the ReDefineHer newsletter for inspiration and tools to help you put yourself first and live your best life.
“This experience has truly been life-changing. It helped me reflect on the struggles I faced growing up and taught me how to overcome them, without letting them control my life. I’ve learned the power of staying positive, focusing on the future, and trusting that things will fall into place. The key takeaway for me was understanding that I don’t have to achieve everything at once, but I need to stay committed to the journey. I now make intentional plans, embrace my progress, and trust that I’m on the right path, even if the timeline looks different than I expected.” -Jessica Mosielele, Wellness Spa Owner
Connect With Latoya De'Shaun
I'd would love to stay in touch along the way.
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