Transformation Through Intentional Action
You Are A Project Worth Reclaiming
I’m Latoya De’Shaun — liberation coach, speaker, and woman of God. I’m dedicated to helping high-achieving women dismantle false identities rooted in self-abandonment and walk boldly in their God-given purpose—without guilt, apology, or performance.
My work is open to all women, but my framework is intentionally created with Black women in mind, honoring our unique experiences, resilience, and brilliance.
You’ve Checked Every Box — But At What Cost?
You’ve been the reliable one, the strong one, the “go-to” person. On paper, you’re succeeding. But inside? You’re exhausted, burnt out from over giving, numb from pretending, and disconnected from your true self—mistaking sacrifice for love.
If you’re a high-achieving woman who feels like you’ve given everything but lost yourself in the process, The Patent Leather Project is here to help.
Led by Latoya De’Shaun, liberation coach, speaker, and woman of God, The Patent Leather Project equips women to dismantle false identities rooted in self-abandonment and break free from the cycles of people-pleasing and performance.
Through spiritually grounded coaching, live workshops, and keynote sessions, Latoya guides women to reclaim their true selves and align deeply with their God-given purpose.
This is more than surface-level healing. It’s a sacred disruption.
If you’re done performing for others and ready to claim your life—your next step is clear.
Let’s get started, together.
Your Next 3 Steps
Ready to Reclaim What You Gave Away? Here’s What Happens Next:
1. Book Your Free Clarity Call
This 20-minute call is where we name what's really going on and explore if coaching is the right fit--no pressure, just truth.
2. Choose Your Path
If it’s aligned, you’ll choose the right container for your transformation—whether that’s a power session, a full coaching experience, or a live workshop.
3. Begin the Work That Changes Everything
This is where the shift begins—from self-abandonment to self-possession. We go deep, stay accountable, and make freedom a lifestyle.
What You’ll Gain Inside The Patent Leather Project
Here, you’ll finally learn to:
- Break the cycle of over giving, without guilt
- Reclaim your voice and boundaries with confidence
- Stop shrinking to keep the peace and start standing fully in your power
- Align with your God-given purpose and calling
- Create emotional and spiritual safety for yourself so you can show up fully
- Make spirit-led decisions in life, business, and relationships
- See yourself clearly and move boldly like the woman you were always meant to be
This isn’t about “becoming” someone new. It’s about finally walking as the woman you’ve always been, but were taught to suppress.
Ready to Activate This in Your Community?
Let’s Create a Custom Workshop or Keynote That Sparks Bold Action
Empowering Resources
What’s Your Your Alignment Score?
Discover your Alignment Score and reclaim authority over your life, business, and relationships. High-achieving women receive a personalized roadmap and exclusive access to Latoya De’Shaun’s premium transformational coaching.
ReDefineHer Community
Join a women’s empowerment and personal development community for high-achieving Black women, where you’ll connect, grow, and support each other in career, business, and life transformation.
Immersive Personal Development Retreats
Join transformational retreats for high-achieving women designed to help you reconnect with yourself, gain clarity, and create a fulfilling, purpose-driven life.
Client Success Stories
*Testimonials displayed on this website represent real experiences from actual clients. However, these testimonials do not guarantee that you will achieve the same or similar results.
Ifunanya Nweke, Nonprofit/Education
Latoya was honest, direct, and relatable. Her personal examples helped me see what was holding me back, and it all clicked. Her mentorship continues to remind me that living a fulfilling life simply means living with intention.
Sherrye D. Player-Tucker, Makeup Artist
I was stuck trying to figure out my next move—until working with Latoya helped me see I was the wall. Her mentorship taught me to trust the process, take a real chance on myself, and let God lead.
Shoshana Muhammad, Technical Editor/Writer
Working with Latoya felt like mental soul coaching. She woke me up from autopilot, helped me rediscover my spirituality, and sparked real motivation in my life. Now, I wake up excited for what’s next.
Not sure where to start?
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Connect With Latoya De'Shaun
I'd would love to stay in touch along the way.
The information provided by Patent Leather Project, Inc. (“we,” “our,” or “us”) on this website, through coaching programs, downloadable resources, emails, blog posts, podcast episodes, social media, workshops, events, or any other content is intended solely for educational and informational purposes. It is not intended as professional advice. While we offer spiritual and strategic guidance, we are not licensed therapists, medical professionals, attorneys, or financial advisors. For specific concerns, always seek professional advice that fits your needs.